Category Archives : COMPANY BLOG

If you’re one of the 300+ million websites existing today, you need conversions. Whether it’s getting visitors to your website to download your whitepaper, sign up for your newsletter, register an account or purchase a product, conversions are critical...

Advocates are loyal customers who believe in your products or services and spread the word enthusiastically among their friends and relatives. Steps to take to make advocates out of your customers: • First and foremost, have a good product...

I belong to the board of directors for Loudoun Youth. The board consists of some amazing people who have a true passion for our cause or so we found out. Like our day to day jobs, we were at a...

Most consumers and businesses use the internet as their primary source for finding information on products and services they need. Today, search engine optimization[SEO] is the best marketing investment a business can make to get the most for their...

This is the era of social media and digital everything. As a result, if you want to secure a top-ranking position in your industry, your website cannot afford to be the weakling of the lot. People are online every...

We talk a lot about marketing being a social game, but not everyone believes this or respects this. As a firm with extensive experience in the industry, we can tell you that there is much truth to that maxim....

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In a highly-competitive business environment, keeping your long-time customers is more challenging than ever. Sometimes, one wrong move and they’re gone. It takes more than just a “thank you” note or reply to express your appreciation for their continued...

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They say marketing on the Internet is a frontier—a Wild West of sorts where only the quick wouldn’t end up dead. Twitter, with its 500 million registered users as of 2012, has proven itself the ideal micro-blogging tool for...

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Companies are introducing new products and services every year as part of the innovation process. Launching new business can be a risky move. Even some of the world’s most well-loved companies have their own share of failed product lines....

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As a form of advertising that promises to draw targeted traffic to your website, using Pay-Per-Click (PPC) is one strategy that is attractive to advertisers for as long as they can have the budget to pay for every click...